Jan's Tech Blog

where technologies are annotated

Twitter推出Promoted Tweet

講了數個月,今天早上終於見到Promoted Tweet的真身。而Promote的主人就是Coca Cola。暫時Twitter只與擁有1億75萬用戶的Hootsuite合作,把Promoted Tweet帶到Public Timeline之上。

Promoted Tweet on Hootsuite

而且Twitter並不是把所有的Promoted Tweet都推到大家眼前,而是選擇性地發放。根據Gigaom稱

The new test will not target all users and those who do receive promoted tweets will get what Twitter believes are relevant tweets based on several factors, including who they follow.

Twitter是個Viral平台,所以放甚麼上來也是要小心挑選,硬銷的內容大概不會有多大效果,或者不會有太好的收場。那麼Coca Cola Tweet了甚麼呢?就是他們的2010聖誕歌!暫時7個小時內,有40+人Retweet。成績算不算好?真的要給它多點時間。

Coca Cola Promoted Tweet

其他有份參加這個Promoted Tweet計劃的,多是一些已經很Digital的企業,包括Virgin、Starbucks及Red Bull。且看他們誰家在這個新的Twitter戰場上會獲得最好的反應了。

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