Jan's Tech Blog

where technologies are annotated

Facebook測試五星評級,以後追Like以外,還要追星

AllFacebook及Techcrunch均收到Screen Cap,證明Facebook在個別Facebook Page測試一種以星來評級的新功能,讓用戶可按自己的喜好,評定他們對個別品牌的分數。

這是AllFacebook的Screen Cap:

這是Techcrunch的Screen Cap:

一直以來我們都希望Facebook引入Dislike button,但為了他們的廣告業務,這個Dislike button幾近沒有可能出現。大家對任何有負面意味的功能都很有保留。但這測試中的五星評級功能,就可能是Like之後,另一個指標讓我們了解一個Facebook Page多有受歡迎。這個功能看來的確會在測試過後面世,因為<a href=”http://techcrunch.com/2013/11/07/facebook-pages-star-ratings/”> Facebook方面這樣回覆Techcrunch:

We’re extending star ratings on Facebook from mobile to desktop – to make it easier for people to discover great businesses around them. This is beneficial for both businesses and consumers. Star ratings encourage more people to rate a business, making it eligible to appear in News Feed and help others discover a business they didn’t know about previously. For businesses themselves, this also leads to greater brand awareness.
As you may recall, star ratings launched in early 2012 with the introduction of Nearby on mobile. Now we’re bringing the visibility of star ratings to a more prominent spot at the top of Pages’ timeline on desktop and to the preview in News Feed.

對於在Facebook上開了Page的品牌來說,以後要追的指標不單只是Like,更要看多少星。問題是追Like較易。觀乎現在不論是Timeline Gane,又或者是用Facebook App來搞Campaign,都可以有效為一個Page加Like。但要人為你打五粒星,似乎沒有加Like那麼易。真要看大家會用甚麼方法。不過一齊也要看到時Facebook公佈這個五星評級是如何計算,但暫時仍未知其背後有甚麼方程式。

相關文章:
Facebook放大了分享網址的預覽圖片。我們要注意甚麼?
Contest Capture,輕易取得Facebook Page的Wall Game比賽資料

Leave a Reply

Your email address will not be published. Required fields are marked *