Ovi
昨晚N97的Twitter帳號發出了這Blog Post「
Introducing : Nokia Ovi Store 」，於是就隨著這Blog Post走去看看Ovi Store，但卻換來「Maintenance」的畫面。
Anyway，看看Nokia是如何介紹這Ovi Store吧：
Its a one stop store for all your mobile needs. You can download applications, music, videos, games and everything that you possibly need for your nokia phone. All your stuff have a backup, so theres no fear of losing any content. You can use your phone to get to your PC files. Access files on your home or work PC using any internet-enabled mobile device or computer. Now your photos, videos, audio, Office documents and Adobe PDF files can be available even when you’re on the move.
iPhone + App Store的成功模式，大家都打算複製，Palm及Blackberry都會有Store，而Nokia也有Ovi Store。這是我早前已經談過的。
早陣子參加Nokia一個Blogger聚會，得知原來Nokia的手機Store不單只有Ovi Store，還有Ngage及Music Store。這是如何分呢？Ngage，本來一種很古怪的變種遊戲機或手機，聽起電話來感覺不太方便。(但我個人很喜歡「Ngage」這個名。)現在Ngage已經變成了一個遊戲平台，讓Nokia用家在其上試玩及購買手機遊戲。
至於Music Store，顧名思義，就是賣音樂囉！要知道Nokia會為他們多款手機提供「Come with Music」計劃。只需付一個月費(還是年費?)，就可以享受他們提供的音樂。當時Rudi與我還與Nokia的代表談，這種Business Model在香港是否可行。事實上，我們也抱懷疑態度。
Come with Music在外國的銷情又如何呢？幾日前讀石先生於癮科技發表的文章「Nokia 英國音樂銷售較預期差」
根據倫敦獨立音樂協會的會刊 Music Ally 估計，自去年十月起，大概有 23,000 位 Nokia 用戶申請了 Comes With Music 服務，這個數字明顯較預期差。雖然 Nokia 不願意證實有關數字，即便如此，事實上也不會差太遠。
於是我就走去Music Ally看看有沒有進一步的資料。在「Exclusive: Nokia reveals Comes With Music stats」中，提供了多一些數字：
- Comes With Music customers are downloading 200 to 300 tracks on average in the first few weeks
- They’re making regular visits back to check new music, as well as explore back catalogue and recommendations
- The majority of downloading is taking place via PC, but around 20% of downloads are Over The Air, which Nokia says is for “convenience downloads”
- A strong local content catalogue is proving to be an important aspect – accounting for around 35% of downloads in CWM markets
- Typical Comes With Music customers download tracks from seven genres, compared to the three genres for typical customers of the Nokia Music Store
- CWM customers are downloading 20 times more back catalogue than Nokia Music Store customers
但即使有了這些數字，那個23,000訂閱數目仍然是不多。判決這是成功與失敗仍是言之尚早，但Nokia在三個範疇上同時開設手機店子，似乎也是很大的挑戰。儘管三家店子有著不同主題，但Ovi與其他兩家明顯也有重疊的地方，因此在管理與傳遞訊息給客戶方面，倒真要下一點苦工，才能做得完善。
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手機怎能沒有Store？